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The higher the reversal rate, the more targeted visitors are coming and departing again quickly. If you've got a high bounce rate, and are concentrating your efforts on only a couple of keywords to achieve your traffic, it may be period to consider expanding your websites content to provide what your visitors want. Another factor is a conversion rate. This is much like the bounce rate, but can be taken as a bit more in depth. If your website sells a product or service, the conversion... ...more