Created by advertising legend along with the guardian angel and grand daddy of all truly creative people, William Bernbach (DDB), this ad published in 1963 is distinctly remembered to this day, and has single handedly made Avis the brand it’s. Avis Rent-a-car is facts about service and delivering more than anyone else. They will clean the ash trays on their cars every time for the reason that will try harder to create better and more enjoyable experiences to their customers, and the ad reflects just that. Memorable and true to the brand, therefore great.
Another great ad is the Levi’s ‘Watch pocket produced in 1873. Abused at any time since’ ad. It is actually incredibly memorable, and the idea reflects the brand perfectly. Levi’s stands for raw sex appeal, youth together with rebelliousness, and the ad is a perfect embodiment of all that.
Which brings us to how a lay person can properly judge an ad.
The first and most important criteria is, does the ad required message that it has to. So, how can we know whether it does and not? The answer is easy. Just look at that ad and answer this question “What did this ad tell me regarding the brand? ” If the answer you get is the answer you want people to get, then the first criteria is met. A word of caution here, the person doing this ought to be the typical person that the ad is meant with regard to, so if you ask the wrong person, you will grab the wrong answer. Suppose we show the Levi’s ad for a CEO who is some sort of hard-nosed finance person only worried about saving every penny and putting the message upfront, he will rubbish this ad saying it shows the jeans within a bad light. However in the event you show it to a typical youngster who is high on life and into relationship, that person will start to see the real message loud and clear. If you feel you’ve got that kind of objective intelligence and also the capability to judge that one ad, then go correct ahead. Else find a typical person that the ad is meant for and ask him or her, and better still some them.
The second criteria is, how memorable is the ad. The answer can be found very easily by judging it with ads that there is previously found to be memorable. Watch them and then watch the ad in question, and you will know with certainty if it has that outstanding quality. Worst man made catastrophe in India: The terror attack on 26/11 in Mumbai is said to be the worst terror breach in India, second only to 9/11. Terrorists from Pakistan bitten Mumbai CST, took stress of Taj hotel and Trident-Oberoi hotel from 11 pm hours 26th November 2008. Brave NSG commandos found rescue and gunned down all terrorists by 30th November’ 2008. About 250 lives were lost inside terror attacks with several injured, and property well worth 700 crores were killed.
5. Best movie of 2008: Ghajini, the Aamir Khan starrer proved to be the biggest hit with 2008. Ghajini is the only real movie with the preferred advanced booking, running to packed houses inside history of Bollywood.
6. Preferred actor and actress involving 2008: Aamir Khan’s brilliant performance in Ghajini and Priyanka Chopra popular.
7.
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